DEMENTIA IN NEW LIGHT—

Understanding dementia through empathy and story.

OPPORTUNITY

After the success of Cracked: New Light on Dementia, a research-based theatre production that follows the journey of individuals living with dementia and their families, the UHN Research team looked to expand its reach through a digital learning experience.

SOLUTION

Through a series of discovery workshops, we uncovered key insights that shaped the direction of the project. The result is an educational and story-driven experience that reflects the lived and often complex realities of dementia, designed with empathy and intention.

OUTCOME

Dementia in New Light invites users into a thoughtful, human-centred digital space. Through voice-overs, animated stories, and scenes from the original production, the site encourages reflection and deeper understanding.

Role
Design Director
Project Scope
Strategy and Research
Brand Identity
Website Design
Client
KITE Research Institute at UHN
Credits
Creative Director: Stüssy Tschudin
Design Director: Meg Lynch
Digital Director: Heather Jarvis
Lead Designer: Nick Caswell
Designers: Niël Havemann, Kat Sunter
Illustrator: Kat Sunter
Developers: Development team at Forge Media + Design
QA: Luca Sanguigni

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Discovery Sessions
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Research and Analysis
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Discovery Research Report
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Wireframes and Visual Design
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Interested in collaborating?

Let’s chat—hi@meglynch.com

© 2025 Meg Lynch
A random fact about me—I love puffins.

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