CLEARLY CONTACTS—

Self-expression through stylish eyewear

ROLE
Creative Manager

IN-HOUSE TEAM
Clearly Contacts (clearly.ca)

Deliverables
Marketing Campaigns
Promotional Creative
Photography Art Direction

Photography: Evaan Kheraj

ClearlyContacts.ca, an online glasses and contact lens e-commerce site, wanted to shift the customer’s perception of eyewear—wearing glasses as both a necessity and a fashion accessory. The team aimed to weave a sense of style and individuality into their curated eyewear collections, ensuring a broad range of price points available.

Fall Trends Homepage

Promotional campaigns shifted to focus on custom model photography and less stock/product photography. Reimagined messaging, newly launched designer collections and social media collaborations created opportunities for customers to relate and engage more with the ClearlyContacts.ca brand.

Marketing and Promotional Campaigns

While evolving the visual language of the promotional aspect of the brand, continued improvements to the website occurred in the background with A/B test validation and regular reviews of customer satisfaction surveys. As creative manager, I managed a small team and led the creative direction for many marketing campaigns and weekly promotions.

Photography: Richard Schmon

TEaM
VP, Web Sales and Marketing: Braden Hoeppner
Creative Manager: Meg Lynch
Senior Designer: Rodolfo Tinoco
Web Producer: Biance Byrne
Web Designer: Topp Brocales
Photographers: Evaan Kheraj, Dirk Franke, Richard Schmon, Sarah Boland
Stylist: Luisa Rino