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GLADSTONE HOTEL—

Celebrating a Queen West landmark

The Gladstone Hotel, now known as the Gladstone House, is more than a boutique hotel on Queen Street West in Toronto. It is an iconic community landmark, a neighbourhood favourite, and a source of pride for the local community. Once home to many artist-designed rooms and event spaces, it continues to be a significant part of the Queen West community.

Before the pandemic, the hotel aimed to update its online presence while preserving its unique atmosphere. It was essential to reflect the lively vibe of the hotel on the website. The refreshed website exudes vibrancy and warmth, delivering an engaging and user-friendly web experience with bold photos, distinct typography, and playful patterns that effectively convey the quirky nature of the Gladstone property.

The goal was to develop an engaging and user-friendly website experience tailored for both visitors and local residents. The focus was to ensure that essential information could be accessed effortlessly within a few clicks. Regrettably, the website is no longer operational due to a change in ownership that occurred early in the pandemic.

Role
Design Lead/Senior Designer
Project Scope
UX/UI Design
Website
Credits
Creative Director: Stüssy Tschudin
Design Director: Meg Lynch
Digital Director: Heather Jarvis
Lead Designer: Nick Caswell
Developers: Development team at Forge Media + Design
QA: Anita Wong, Kat Sunter, Luca Sanguigni
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Wireframes
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Visual Design
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Interested in collaborating?

Let’s chat—hi@meglynch.com

© 2025 Meg Lynch
A random fact about me—I love puffins.

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