LOBLAW DIGITAL, JOEFRESH.COM—

Modern fashion for the whole family

The Joe Fresh e-commerce platform, managed under Loblaw Digital, provides a streamlined and affordable shopping experience, offering stylish essentials for the entire family. The website features a dynamic creative rotation, updating branded campaign collections and weekly promotions, which effectively showcases the brand’s fashionable offerings through a blend of typography, model photography and non-model product shots.

One of the standout initiatives was the creation of a branded, cohesive holiday gift guide. This project was a result of a collaborative effort across various teams, designed to deliver a seamless and inviting shopping experience that was consistent across all categories. By integrating model and flat-lay clothing photography, the gift guide appealed to a broad audience, enhancing the visual shopping journey and reinforcing the brand’s festive spirit. This strategy not only made the shopping experience more engaging but also effectively boosted customer interaction and sales during the crucial holiday season.

Marketing and Promotional Campaigns

Holiday Gift Guide

Sophia Bush, Curated Collection

Photography Art Direction (non-model)

Interested in collaborating?

Let’s chat—hi@meglynch.com

© 2025 Meg Lynch
A random fact about me—I love puffins.