TOWN OF NEWMARKET—

Sharing a sense of community pride

ROLE
Design Lead/Senior Designer

AGENCY
Forge Media + Design

Deliverables
Campaign Strategy and Guidelines
Community Report
Photography Art Direction

PHOTOGRAPHER
Vanessa Heins

Photography: Vanessa Heins

Located north of Toronto, the Town of Newmarket is a rapidly growing centre of urban development with a small-town feel and the amenities of a larger city. The town worked to create a strategic direction, and campaign centred around ‘live, work and play’ to build and expand upon their economic growth.

Community Report

The campaign concept focused on envisioning an intersection point – where one part meets another. With strong messaging and visuals, the campaign tells an authentic story featuring the people of Newmarket.

Marketing Event Takeaway

Various campaign elements supported the town’s positioning as a preferred community of economic development within the Greater Toronto Hamilton Area (GTHA). A series of social media templates, presentation templates and external banners promote the campaign throughout the community and beyond. As design lead, I led the visual direction and campaign messaging and managed the creative roll-out of all assets.

Community Report

TEaM
Creative Director: Stüssy Tschudin
Design Lead/Senior Designer: Meg Lynch
Designer: Heather Angell
Photographer: Vanessa Heins
Agency Partnership: GCI Canada

Additional Projects