DEMENTIA IN NEW LIGHT—

An immersive storytelling journey

ROLE
Design Director

AGENCY
Forge Media + Design

DELIVERables
Strategy and Research
Brand Identity
UX/UI Design
Responsive Website

WEBSITE
Dementia in New Light

Dementia in New Light is a digital educational learning experience, created to challenge and shift the stigma surrounding dementia. Based on Cracked: New Light on Dementia, a theatre production created by researchers and artists, this digital experience translates the journeys of those impacted by and living with dementia into an immersive, interactive narrative with learning moments, personal anecdotes and reflection opportunities.

Research Report

Extensive discovery sessions with stakeholders, care professionals and individuals culminated in a detailed research report with findings exploring the motivation and emotions surrounding dementia and its effects. Discovery sessions included visual and verbal activities, carefully crafted questions and open forum opportunities for discussion. The research report provides insights into lived experiences and narratives of individuals, helping to shape the story and learning material of the website.

The resulting website envelopes learners in an exploratory space, inviting them to reflect and immerse themselves in different standpoints through vibrant audio and visual learning moments. Personal memories and opportunities for reflection through interactive modules allow learners to see things from the perspective of someone living with dementia and support inclusion in society.

Wireframes and Visual Design

This web experience aims to help others understand how to shift the stigma surrounding dementia and encourages everyone to contribute to a better world for those living with dementia. As design director, I co-led the discovery sessions and data synthesis phase and managed the research report’s development, content creation and design. I led the team in envisioning the site’s structure and the wireframe build and initial design direction.

TEaM
Creative Director: Stüssy Tschudin
Design Director: Meg Lynch
Digital Director: Heather Jarvis
Lead Designer: Nick Caswell
Illustrator/Designer: Kat Sunter
Developers: Development team at Forge Media + Design
QA: Luca Sanguigni